Ways to raise brand awareness
There are several ways that can be used to raise brand awareness. Some effective strategies in this regard are as follows:
Social Media Marketing:
Create valuable content: create value-added content for your target audience, be it through blog, educational videos, podcasts, or news articles. This helps build a strong brand reputation and raise public awareness of it.
Companies and Cooperatives: Collaborate with other companies or window figures in your industry to promote brand awareness. You can collaborate in the production of shared content, or hold joint competitions and promotions.
Television and radio advertising: Traditional media channels such as television and radio still have the power to raise public awareness of the brand, especially if the brand targets a wide audience.
Content Marketing: Use the content marketing strategy to create value content that targets the target audience and promotes brand awareness. This can be via blogs, newsletters, materials
Steps to prepare your company’s social media management plan
Here are steps to set up your company’s social media management plan:
Target and Target Audience Analysis: Identify your main targets for social media presence and identify the target audience you wish to reach.
Find the right platforms: Select social platforms that fit your goals and target audiences. Find popular platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and others.
Content List: Select the types of content you would like to share on social media sites. This may include blog articles, photos, videos, advertisements, competitions, interactive posts, and others.
Content planning: Set up a schedule for regular posting of content on different platforms. You should have a plan to determine the best time to post and determine the right amount of posts.
Brand Identity Development: Select colors, visual style and commercial assets.
What is the purpose of my social media presence?
The purpose of your social media presence can be multiple and varied depending on your goals and business needs. Common goals of corporate and brand presence on social media include:
Raising brand awareness: By being on social media platforms, you can enhance your brand awareness and attract a target audience to learn about you and your products or services.
Building and strengthening customer relationships: Social media sites can be used to interact with customers and users directly, listen to their feedback and queries, and provide support and assistance to them. This contributes to building strong and durable relationships with customers.
Promotion of products or services: You can use social media sites to promote your products or services, showcase their advantages and benefits, and attract more potential customers to buy.
Keeping existing customers: Social media sites can be used to maintain existing customers and enhance their loyalty. You can offer exclusive content or special offers to followers and existing customers.
Networking with industry and partners: Social media sites can be used to communicate with people and other companies in the same industry, sharing knowledge, experiences and opportunities to collaborate with companies
Determine the quality of your target audience
Target audience identification: Before creating accounts on social media platforms, you should understand which audience you wish to target. By conducting research and analysis, you can identify the features of the target audience such as age, gender, interests, behaviors and geographical location.
Social Platform Analysis: Study the various social platforms available and analyze the advantages of each platform. Does the platform fit your target audience? Does the platform allow the quality of content you want to offer? Make sure the platform provides functionality and tools that suit your strategy and your audience’s interests.
Target presence: Find platforms frequently used by the target audience. See available statistics and research on the use of social media platforms by age groups and interests. This information will help you identify platforms that can be the most effective to communicate with your target audience.
Start with one or two platforms: instead of creating